Phone
+34 648 000 033- Price from€6
- Duration2 h 10 min to 2 h 40 min
- Group sizePrivate tour
- Guide languagesEnglish, Italian
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Overview
A stolen diamond. A young designer. A glamorous chase through Milan. Step into the stylish shoes of Alma Pozzo, an aspiring fashionista caught in the middle of a citywide scandal - Coco Chanel’s diamond is missing, and all eyes are on Milan.
Explore elegant landmarks and hidden gems as you solve real-world puzzles and follow clues through art galleries, concept stores, and designer haunts. From the luxurious halls of the Armani store to the historic Galleria Vittorio Emanuele II, you’ll uncover secrets stitched into the fabric of fashion history.
What makes this tour unique? It’s an immersive self-guided experience where Milan’s fashion legacy becomes your interactive playground - equal parts treasure hunt, walking tour, and cinematic adventure.
Perfect for friends, couples, or solo travelers with a flair for drama and style.
What's included
Storyline content
Uncover clues across Milan’s fashion hotspots
Mobile access code
Flexibility to pause/resume anytime
Not included
- A tour guide.
What you will do
- Stop 1
You will begin at MM Montenapoleone (line 3). Here you will be given your first clue to solve the challenge that awaits you, which will unlock the next part of the story and give you the directions to the next stop.
5 min
- Stop 2
You will be given a new clue to solve the challenge that awaits you at Museo Bagatti Valsecchi. You can stop for as long as you like and continue exploring at your own pace.
5 min
- Stop 3
You will be given a new clue to solve the challenge that awaits you at Palazzo Versace. You can stop for as long as you like and continue exploring at your own pace.
5 min
- Stop 4
You will be given a new clue to solve the challenge that awaits you at Cova Montenapoleone. You can stop for as long as you like and continue exploring at your own pace.
5 min
- Stop 5
You will be given a new clue to solve the challenge that awaits you at Martini - Bar & Bistro | D&G. You can stop for as long as you like and continue exploring at your own pace.
5 min
- Stop 6
You will be given a new clue to solve the challenge that awaits you at Palazzo Morando. You can stop for as long as you like and continue exploring at your own pace.
5 min
- Stop 7
You will be given a new clue to solve the challenge that awaits you at Armani concept store. You can stop for as long as you like and continue exploring at your own pace.
5 min
- Stop 8
You will be given a new clue to solve the challenge that awaits you at Museo Poldi Pezzoli. You can stop for as long as you like and continue exploring at your own pace.
5 min
- Galleria Vittorio Emanuele II
You will be given a new clue to solve the challenge that awaits you at Galleria Vittorio Emanuele II. You can stop for as long as you like and continue exploring at your own pace.
5 min
- Stop 10
You will be given a new clue to solve the challenge that awaits you at Museo del Novecento. You can stop for as long as you like and continue exploring at your own pace.
5 min
- Stop 11
You will be given a new clue to solve the challenge that awaits you at laRinascente. You can stop for as long as you like and continue exploring at your own pace.
5 min
- Stop 12
You will finish at Piazza Liberty. Here is where both the story and the city exploration games end.
5 min
Meeting point
End point: You will finish at Piazza Liberty.
Important information
Infants and small children can ride in a pram or stroller
Service animals allowed
Public transportation options are available nearby
Suitable for all physical fitness levels
Cancellation policy
For a full refund, cancel at least 24 hours before the scheduled departure time.








